Yes! It is true! Major price drop in the UK! http://www.amazon.co.uk/ & a couple other sites. Sounds like the sale ends April 28th. It would be nice to live in the UK right now! Only £289.00 which the UK should get this price all the time. If you translate £289.00 to US dollars it’s $438.90 which is how much a PS4 costs in the USA.